By taking on fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Seglar has found a method to keep the interlocking stones inside the hands of millions. It’s a model that other companies will need to follow, says McKee.

Last 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety of wooden toys. It wasn’t before the following yr that they developed using a fresh plastic-injection moulding machine to make plastic stones, which before long gave all of them an advantage above their competition in the booming post-war marketplace.

In 49, they developed producing the bricks with studs to them to enable them to hole together. This is a key iteration, making the bricks much more stable and durable. Later, in 1958, they built a major improvement with the launch of what is known while the “stud and joining system”, which in turn ensures that every Lego stone fits with any other stone. These two vital iterations happen to be why Seglar sets produced 40 years earlier still interlock seamlessly with those crafted today.

Over time, Lego features kept it is finger relating to the pulse of pop customs by joining up with big-name franchises including Star Battles and Harry Potter. They have also accepted the community of adults which can be fans of the trademark, known as AFOLs (Adult Lovers of Lego), with a array of sets such as Back to the https://lego-x.com/2020/02/22/a-brief-history-of-the-creation-of-the-lego-constructor Long term future DeLorean time machine and a set of feminine Nasa scientists.